Entrepreneurship in Creative Crafts

A craft business can develop when an individual wants to keep their creative business brain active. This means the experimentation with craft ideas evolves from being a hobby to a business. In quiet times craft activity can provide a ...

Author: Vanessa Ratten

Publisher: Routledge

ISBN: 9781000582260

Category: Business & Economics

Page: 132

View: 767

Download →

Popular eCommerce platforms like Etsy have attributed to a sharp increase in creative craft entrepreneurs, and craft entrepreneurship has strong links to the cultural and lifestyle field. This timely book looks at craft entrepreneurship and defines what qualifies as craft entrepreneurs and their products in a global context. The edited book begins with an overview of the craft sector and each chapter provides a holistic picture of what craft entrepreneurship entails. Different kinds of creative crafts are examined, providing a discussion of what entrepreneurship in creative crafts involves, how they differ from other types of products, and how craft makers may engage in entrepreneurial behaviour and marketing. The book helps readers understand the current state of development of the craft sector, its various challenges, and what the future holds for these businesses. Craft entrepreneurship is a new, emerging area of entrepreneurship study, and this book will interest scholars and those who are interested in craft making and wish to develop it into a small business.

Related Books

Online Marketing for Your Craft Business
Language: en
Pages: 144
Authors: Hilary Pullen
Categories: Business & Economics
Type: BOOK - Published: 2014-09-30 - Publisher: David & Charles

For crafty entrepreneurs, a highly focused guide to using social media and blogging to measurably impact your sales. If you want to earn income from your creative crafts, social media and craft marketing expert Hilary Pullen will help you develop a 360 degree strategy for online networking, outlining the resources
Creative Truth
Language: en
Pages: 288
Authors: Brad Weaver
Categories: Computers
Type: BOOK - Published: 2015-12-22 - Publisher: CRC Press

Creative Truth is your playbook for starting, building, and enjoying a profitable design business. Whether you’re a solo freelancer working from home or a small group of creative entrepreneurs ready to get to the next level, this is your roadmap to success. You’re the CEO, CFO, CTO, Secretary, Janitor, Office
Making and Marketing a Successful Creative Business
Language: en
Pages: 240
Authors: Fiona Pullen
Type: BOOK - Published: 2018-04-11 - Publisher: Search Press(UK)

Fiona Pullen, owner of The Sewing Directory, covers every aspect of setting up a small creative business clearly and simply; giving advice on the importance of identifying markets, focusing on a USP (unique selling point), assessing the competition, making sure the price is right and setting goals. Also included are
The Creative Business Guide to Running a Graphic Design Business (Updated Edition)
Language: en
Pages: 416
Authors: Cameron S. Foote
Categories: Design
Type: BOOK - Published: 2010-02-15 - Publisher: W. W. Norton & Company

The go-to guide for graphic designers who want to run their own shop and improve their bottom line. First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it
Creative Business in Australia
Language: en
Pages: 266
Authors: Lisa Andersen, Paul Ashton, Lisa Colley
Categories: Business & Economics
Type: BOOK - Published: - Publisher: UTS ePRESS

As the largest ever Australian government investment in creative industries development, the Creative Industries Innovation Centre delivered tailored business services to more than 1500 creative businesses from 2009 to 2015 and provided industry intelligence and advice for public policy and peak sectoral activity. This collection gives an overview of the