Desperately Seeking the Audience

Focusing on the television audience, Ien Ang asks why we understand so little about its nature, and argues that our ignorance arises directly out of the biases inherent in prevailing official knowledge about it.

Author: Ien Ang

Publisher: Routledge

ISBN: 9781134940417

Category: Social Science

Page: 216

View: 428

Download →

Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so little about its nature, and argues that our ignorance arises directly out of the biases inherent in prevailing official knowledge about it. She sets out to deconstruct the assumptions of this official knowledge by exploring the territory where it is mainly produced - the television institutions. Ang draws on Foucault's theory of power/knowledge to scrutinize television's desperate search for the audience, and to identify differences and similarities in the approaches of American commercial television and European public service television to their audiences. She looks carefully at recent developments in the field of ratings research, in particular the controversial introduction of the `people meter' as an instrument for measuring the television audience. By defining the limits and limitations of these institutional procedures of knowledge production, Ien Ang opens up new avenues for understanding television audiences. Her ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject, engaging with television in a variety of cultural and creative ways.

Related Books

Desperately Seeking the Audience
Language: en
Pages: 216
Authors: Ien Ang
Categories: Social Science
Type: BOOK - Published: 2006-06-28 - Publisher: Routledge

Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so
Desperately Seeking the Audience
Language: en
Pages: 216
Authors: Ien Ang
Categories: Social Science
Type: BOOK - Published: 2006-06-28 - Publisher: Routledge

Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so
Desperately Seeking the Audience
Language: en
Pages: 199
Authors: May Ien Ang
Categories: Social Science
Type: BOOK - Published: 1990 - Publisher:

Books about Desperately Seeking the Audience
Idolized
Language: en
Pages: 301
Authors: Katherine Meizel
Categories: Performing Arts
Type: BOOK - Published: 2011 - Publisher: Indiana University Press

The hit television program American Idol provides a stage where the politics of national, regional, ethnic, and religious identity are performed for millions of viewers. Diversity is carefully highlighted and coached into a viable commodity by judges, argues Katherine Meizel, with contestants packaged into familiar portraits of American identities. Consumer
Global Media Giants
Language: en
Pages: 496
Authors: Benjamin Birkinbine, Rodrigo Gomez, Janet Wasko
Categories: Social Science
Type: BOOK - Published: 2016-07-01 - Publisher: Routledge

Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation)