European Banks and the American Challenge

This book focuses on the international banking revolution of the 1960s and provides a fresh historical perspective on the foundations of the subsequent financial globalization.

Author: Professor of Economic History Youssef Cassis

Publisher: Oxford University Press on Demand

ISBN: 0199250278

Category: Business & Economics

Page: 228

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This book focuses on the international banking revolution of the 1960s and provides a fresh historical perspective on the foundations of the subsequent financial globalization. The contributors address four main issues: the revival of London as a world financial centre; the emergence of Euro-banking as a new frontier of growth for credit institutions; the competitive challenge brought home by American banks to their European counterparts; and the strategic responseby British and Continental banks.

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