The Audience in Everyday Life

on the power of the media audience to make these meanings , and resist dominant ideological messages . It is not necessary for me to rehearse in detail the very good reasons for this , which emerged from an unarguable understanding that ...

Author: S. Elizabeth Bird

Publisher: Psychology Press

ISBN: 0415942586

Category: Social Science

Page: 211

View: 106

Download →

Applying developments in cultural anthropology and folklore to media studies, S. Elizabeth Bird offers a series of empirically based audience studies of phenomena that include media scandals, fan culture, representations of race and ethnicity, tabloid journalism and runaway media hoaxes. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

Related Books

The Audience
Language: en
Pages: 112
Authors: Peter Morgan
Categories: Performing Arts
Type: BOOK - Published: 2013-03-07 - Publisher: Faber & Faber

For sixty years Elizabeth II has met each of her twelve prime ministers in a weekly audience at Buckingham Palace, a meeting like no other in British public life. It is private. Both parties have an unspoken agreement never to repeat what is said. Not even to their spouses. The
The Audience in the News
Language: en
Pages: 144
Authors: Dwight DeWerth-Pallmeyer
Categories: Social Science
Type: BOOK - Published: 2013-11-05 - Publisher: Routledge

In recent years, communication scholars have taken a renewed interest in analyzing the audience and its impact on the communication process. Similarly, news editors and producers have often turned toward a marketing orientation which seeks to give new readers and viewers what they want, or at least what they say
The Audience of Matthew
Language: en
Pages: 304
Authors: Cedric E. W. Vine
Categories: Religion
Type: BOOK - Published: 2014-04-24 - Publisher: Bloomsbury Publishing

This book seeks to establish the inadequacy of readings of the Gospel of Matthew as intended for, and a reflection of, a local audience or community. Despite repeated challenges, the local audience thesis continues to dominate a large proportion of Matthean scholarship, and, as such, the issue of determining the
Desperately Seeking the Audience
Language: en
Pages: 216
Authors: Ien Ang
Categories: Social Science
Type: BOOK - Published: 2006-06-28 - Publisher: Routledge

Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so
The Audience And Its Landscape
Language: en
Pages: 416
Authors: James Hay
Categories: Social Science
Type: BOOK - Published: 2018-10-08 - Publisher: Routledge

This book offers a major reconceptualization of the term audience, one which involves a landscape, including the landscape of a given audiencesituated and territorializing features of any way of seeing and defining the world. It acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce