Applying developments in cultural anthropology and folklore to media studies, S. Elizabeth Bird offers a series of empirically based audience studies of phenomena that include media scandals, fan culture, representations of race and ethnicity, tabloid journalism and runaway media hoaxes. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.
on the power of the media audience to make these meanings , and resist dominant ideological messages . It is not necessary for me to rehearse in detail the very good reasons for this , which emerged from an unarguable understanding that ...
Author: S. Elizabeth Bird
Publisher: Psychology Press
Category: Social Science