Related Books

Entertainment Management
Language: en
Pages: 327
Authors: Stuart Moss, Ben Walmsley
Categories: Travel
Type: BOOK - Published: 2014-06-16 - Publisher: CABI

Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a
Sports and Entertainment Marketing, Student Edition
Language: en
Pages: 50
Authors: Ken Kaser, Dotty B. Oelkers
Categories: Business & Economics
Type: BOOK - Published: 2021-01-01 - Publisher: Cengage Learning

SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real-life businesses,
Advances in Human Factors, Business Management and Leadership
Language: en
Pages: 657
Authors: Jussi Ilari Kantola, Salman Nazir, Vesa Salminen
Categories: Technology & Engineering
Type: BOOK - Published: 2020-06-30 - Publisher: Springer Nature

This book analyzes new theories and practical approaches for promoting excellence in human resource management and leadership. It shows how the principles of creating shared value can be applied to ensure faster learning, training, business development and social renewal. In particular, it presents novel methods and tools for tackling the
Key Issues in the Arts and Entertainment Industry
Language: en
Pages: 236
Authors: Ben Walmsley
Categories: Business & Economics
Type: BOOK - Published: 2011-03-31 - Publisher: Goodfellow Publishers Ltd

The only book on contemporary issues which covers the arts and entertainment sectors, from social networking and Twitter, to reality TV and digital rights management.
Official Gazette of the United States Patent and Trademark Office
Language: en
Authors: Ben Walmsley
Categories: Trademarks
Type: BOOK - Published: 2004 - Publisher:

Books about Official Gazette of the United States Patent and Trademark Office